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First edition of Magic Miami to take place January 2024

By Vivian Hendriksz

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Magic Miami Credits: Magic

Informa Markets Fashion, a leading organizer of wholesale fashion events such as Magic, Project Coterie, and Sourcing at Magic across the US, is set to host the debut edition of Magic Miami this coming January.

Set to showcase a vast selection of trendy and young contemporary apparel, modern sportswear, footwear, accessories, and home, and beauty brands, the first event of Magic Miami is set to take place from January 8 to 9, 2024, at the Miami Beach Convention Center.

Magic Miami offers buyers across the country and abroad the opportunity to come together and discover the latest upcoming trends, place orders outside of the standard buying season, and connect with key industry players. Exhibitors and attendees will have the chance to come together and network in the coastal city that is renowned for its commerce, culture, fashion, and favorable climate.

Rapidly emerging as a global hub of art and culture, renowned events like Miami Swim Week, Art Basel, and Miami Fashion Week, together with the city's recognition as a primary gateway to Latin America, have significantly contributed to its dynamic and flourishing arts scene.

“Highlighting local brands and retailers that are contributing to Miami’s booming business ecosystem is so important for us,” said Jordan Rudow, Vice President of Magic, in a statement. “The southeast is a key region for both retail and fashion brands looking to expand into regional markets.”

Key local retailers set to attend the first edition of Magic Miami include Forema Boutique, Island Style Resort Wear from The Ritz-Carlton Fort Lauderdale, Prinzzesa Boutique, and Mario Pucci. The showcase will also feature prominent brands like ASTR the Label, and Sam Edelman, along with footwear specialists from Miami Maker’s Shoes and Carrano USA

The first edition of Magic Miami comes just a little less than two years after the debut edition of Magic Nashville, which welcomed more than 300 local and national fashion brands.

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Magic Miami
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