NuOrder and Informa Markets release digital trade event data summary

Informa Markets Fashion, which launched fashion wholesale digital events – Magic Digital, Coterie Digital, Project Digital, Micam Americas Digital, and Children’s Club Digital – along with B2B e-commerce platform partner, NuOrder, have revealed the digital event metrics demonstrating informative and significant market insights following event conclusion in early November. The proprietary data summarizes an active digital marketplace, featuring a comprehensive collection of brands and products across a wide range of categories and price points.  With an increased global retail audience reach and high connection volume between brands and buyers, deep engagements were seen through both direct brand connection as well as within the collection of marketplace-exclusive content, further delivering on the market’s need for greater product discoverability and increased commerce opportunities.  Event analytics also revealed trends suggesting in-stock expectation for consumers in the coming months as well as potential, larger scale industry shifts in wholesale buying. While the industry continues to rebuild and recalibrate despite continued market unpredictability, the data-backed analytics signal the resurgence in wholesale activity and globalized commerce as well as the fashion community’s ability to adapt to evolving consumer demand and shifting industry interests.