Social networking site IMVU’s 1st virtual fashion show

Avatars will strut down the virtual runway on IMVU, a social networking site which attracts real-world designers and digital creators. The first-of-its-kind virtual fashion show on IMVU unites real-world labels like Bruce Glen, Collina Strada, Freak City, Gypsy Sport, Mowalola, My Mum Made It, and Mimi Wade with expert creators who know their way around the 3D meshing and texturing process that brings IMVU’s apparel to life. After the show on May 27 users will be able to buy and dress their avatars in the items they saw on the virtual runway.

“Fashion is at the epicenter of why people create avatars and connect with others on IMVU,” says the site’s senior director of marketing, Lindsay Anne Aamodt. “Part of that is because dressing up an avatar in a digital space gives people access to anything that they want to look like, and it’s hard to do that in the real world.”

IMVU is the largest avatar social platform of over 7 million monthly active users who come together to connect and enjoy a shared experience. Most of the users are female or female-identifying and aged from 18 to 24.

Far beyond today's digital media, IMVU users create a whole new social experience where connecting digitally is immersive and interactions feel lifelike. IMVU chat room experiences are hyper-personal fostering meaningful friendships rather than amassing a large number of shallow, status-based relationships.

California based IMVU is where the real world comes to play. Today, IMVU users enjoy the freedom to live the life they create through their own highly-stylized avatars, connecting with friends in immersive 3D chat rooms, shopping and creating new looks, and sharing their experiences. As a thriving collaborative economy, IMVU’s 50 million shop items, including avatar features, clothing, animations, furniture, and rooms are created by the users. This vibrant community of 50,000 creators is able to express their creativity and make real money from their craft.