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UBM Fashion opens its door to first ever consumer-facing show

By Kristopher Fraser

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Fairs

This August, UBM Fashion at NY Women's, Intermezzo Collections will debut its first-ever VINTAGE@Intermezzo consumer-facing fair within the show that will be the epicenter of vintage shopping for retailers and consumers alike on Sunday, August 6 through Tuesday, August 8, held at the Javits Center in New York City.

The event features a plethora of curated selection vintage dealers showcasing their one-of-a-kind apparel and accessories collections, giving the fashion community access to vintage design, style and period pieces.

While these shows are usually restricted to editors and buyers, for the first time ever consumers can shop the fair with the purchase of a 20 dollar ticket.

Each vintage dealer will be showcasing a unique facet of the industry with product available for wholesale and retail. The product will range from luxury vintage designers including Missoni and Versace, gowns and furs, to rare Victorian and Asian pieces such as Issey Miyake, alongside accessible active and sportswear, denim, T-shirts, and personal pieces from Norma Kamali's closet from as early as the turn of the century.

Participating vendors include Morphew Concept, Norma Kamali, Dusty Rose Vintage, The Wayward Collection and Brent Edward Vintage.

"Vintage brings provenance to one's wardrobe and represents another time, when clothing and accessories were not mass produced but crafted by hand with a true love for the actual product itself," said show director Peter Berta. "It speaks to the journey that has brought us to today and influences the way we see ourselves in the future."

"To present and curate a vintage fair within a fair as significant as Intermezzo that is accessible not just to fashion insiders, but to fashion fans is the realization of a decade long dream of ours<' said Bridgette Morphew, founder and creative director of Morphew. "We truly believe that if you can understand the past, you can predict the future trends and style movements."

In addition, fashion icon and long time fan of the Intermezzo Collection show, Iris Apfel, will be joining the esteemed designer Norma Kamali and Stephanie Solomon, vice president and fashion director of Lord & Taylor, for a panel discussion moderated by Lauren Parker, editor-in-chief of Accessories magazine on the benefits of vintage, and how retailers can use it to set their stores apart.

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