Fashion brand Abercrombie and Fitch has co-created a wedding guest fashion collection with digital wedding planning resource The Knot.
The Abercrombie x The Knot ‘Best Dressed Guest’ 52-piece collection for women and men features dresses, pant suits, blazers, and button-ups. Each piece has been designed to target wedding events such as rehearsal dinners, ceremonies and receptions, bachelor/bachelorette parties, and brunches.
Described as “versatile, fashion-forward and inclusive,” the collection features fall’s top trending colours and styles, including neutrals, sunset colours and patterns, alongside minimalist silhouettes, available in a variety of lengths, fits and sizes.
Carey Krug, senior vice president of marketing at Abercrombie and Fitch, said in a statement: “We’re laser focused on listening to our millennial customers and providing clothing that fits their lifestyle needs. In 2020, that meant comfortable, work-from-home ready pieces - and this year, we’re again bringing them the products they’re looking for as they return to celebrating these wonderful life moments that were so greatly missed.
“We couldn’t ask for better partners with whom to co-create this collection than our friends at The Knot, the true experts in weddings and events.”
Shelley Brown, senior fashion and beauty editor at The Knot, added: “As celebrations of love resume after a challenging year of isolation from loved ones, we are thrilled to work with Abercrombie on creating and launching the first Abercrombie x The Knot ‘Best Dressed Guest collection’.
“The collection embraces what the return of weddings is all about — joy, love and an incredibly fun time — yet it’s also an inclusive collection that was created with comfort in mind and ensures every wedding guest will find something that speaks to them. Inclusivity is woven into the fabric of both The Knot and Abercrombie, which is why this partnership was a natural fit.”