Allure Bridals launches new label for Quinceañeras, AmaBella

International bridal and formalwear brand Allure Bridals has launched a new brand, AmaBella Quinceañera, which offers a range of designs for Quinceañeras.

Designed to serve the Latinx community and beyond, AmaBella is positioned as a coming-of-age brand and features a broad selection of dresses and other formal wear styles for Quinceañera.

Each dress in the collection is unique and includes additional features such as removable sleeves, decorative bows, intricate lace, striking beadwork, appliqués, and additional embellishments. The designs feature a diverse array of colors, materials, and necklines, catering to a broad spectrum of fashion preferences.

“At Allure Bridals, our focus is always on celebrating the big moments in your life, and a Quinceañera or Sweet Sixteen is one of those key moments,” said Marco Montenegro, chief growth officer at Allure Bridal, in a statement. “Our growth into the formalwear space has been a priority for us this past year, as is evidenced by our acquisition of Portia & Scarlett and the exciting new launch of the AmaBella brand.”

The launch of the new brand sees Allure Bridals expand its offering to a larger consumer demographic while providing designs for all the milestones in its customers' lives, from their 15th birthday to their wedding day. The launch of AmaBella comes not long after Allure Bridals announced its acquisition of formalwear brand Portia & Scarlett.