Altuzzara focuses on accessories for fall campaign
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Joseph Altuzarra is known for his ready-to-wear. The designer, who won the 2012 CFDA Swarovski Award for Womenswear Design, can certainly do a dress or jacket to the applause and fanfare of the Fashion Week crowd.
Now, Altuzarra is focused on growing his accessories business, and his fall campaign is evidence that he has been hard at work on the handbags. In 2013, luxury conglomerate Kering took out a stake in the business, which has allowed Altuzarra to expand its leather goods business. Shoes launched for resort 2015, while handbags launched for fall 2015. As the company is working on unlocking their accessories potential, handbags are the focus of its fall 2016 campaign.
“We wanted to focus telling our leather-goods story in tandem with rtw as we really believe in growing this segment of our business as a separate, yet integrated pillar of the brand,” said Altuzarra in a statement.
Photographer Robin Broadbent shot still life compositions of the three bags from the fall Ghianda collection. These included the burgundy saddle mini and shoulder bags, and the mahogany knot saddle. French art director Thomas Lenthal art directed the composition of these photographs with fall foliage in glass vitrines.
This campaign marks Altuzarra's first leather goods and accessories campaign. The fall campaign will appear in print issues of Town & Country, CR Fashion Book, System, Angeleno, Manhattan, San Francisco, and C Magazine, and it will also run digitally on sites such as NYMag.com/thecut.