Banana Republic forms men's style council

As the menswear market continues to grow, Banana Republic is capitalizing on the traction. The brand is partnering with pro football quarterback and 2016 NFL MVP Matt Ryan, pro baseball shortstop Didi Gregorius and pro basketball guard and 2015-16 NBA Most Improved Player C.J. McCollum. Ryan, Gregorius and McCollum join pro basketball power forward and Banana Republic brand ambassador, Kevin Love, to form the Banana Republic Men's Style Council – a select group of male athletes who will showcase the brand's performance-driven menswear collections through a series of campaigns personal appearances.

Several athletes selected for Banana Republic's Men's Style Council

"The Men's Style Council showcases some of the most dynamic and stylish athletes in sports today who exemplify the spirit of the men's collections we are designing at Banana Republic," said Lexi Tawes, Banana Republic senior vice president of global merchandising and digital. "Our customers admire the individual style of each accomplished player on and off the field and court. We are honored to work with these celebrated athletes and extend their personal style through our men's collections as they make each look their own."

For the first Men's Style Council campaign, Love, Ryan, Gregorius, and McCollum will launch the Banana Republic Rapid Movement Chino – a new style engineered with proprietary performance technology. The Rapid Movement Chino collection will be available in Banana Republic stores globally and online in late July 2017.

Banana Republic Rapid Movement Chinos are crafted with a dual-FX fiber that is engineered to resist stretch. The fabric offers movement and recovery for optimal comfort and fit retention during wear. Each pair is crafted from soft cotton fabrics and fortified with a special stain-and water-repelling finish. The Rapid Movement Chino will be available in Aiden, Emerson, and Fulton fits along with a new Tapered fit for 98 dollars.

photo: via PR Newswire




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