Beauty brand Summer Fridays unveils debut apparel with Gap

American retailer Gap is collaborating with cult-favourite beauty brand Summer Fridays to launch a curated collection of “cosy essentials,” such as soft knits, fleece sets, and matching pyjamas for the holiday season.

The collaboration, launching on December 12, marks the first-ever apparel collection from the beauty brand, and blends Gap’s classic comfort and timeless design with Summer Fridays’ minimalist Southern California aesthetic and aims to celebrate everyday essentials “in a way that feels fresh, modern, and authentic”.

The Gap x Summer Fridays collection aims to offer a “true fashion-meets-beauty crossover,” explains the retailer, with loungewear staples in Summer Fridays’ signature tones, such as pink sugar, cherry, and vanilla, as well as a beauty bundle, created exclusively for Gap, as a gift with-purchase, featuring favourites like the Jet Lag Mask and Vanilla Lip Butter Balm.

Other highlights include Flannel poplin pyjamas and matching Henley sets in stripes and heart prints, mix-and-match knit sweaters and fleece sets, and giftable accessories like CashSoft socks and headbands.

Marianna Hewitt, co-founder of Summer Fridays, said in a statement: “There’s such a natural synergy between Gap and Summer Fridays; we both believe in creating easy, timeless essentials for everyday life. We designed pieces that feel cosy and comfortable, soft sweats you’ll live in, to elevated basics you can wear in or out of the home.

“Each style is made to fit seamlessly into real life, from travel days, easy mornings, or moments at home, while still feeling special with a Summer Fridays touch.”

Lauren Ireland, co-founder of Summer Fridays, added: “We’ve always thought of Summer Fridays as a feeling, and our collaboration with Gap carries that ethos into a clothing collection, merging fashion and beauty in an unexpected yet familiar way.

“Just like Gap's pieces are woven into our daily lives, Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency, making this partnership feel so natural from the start.”

The Gap x Summer Fridays collection will be available on Gap.com and in select Gap stores across the US and Canada, as well as in international markets, including the UK, the Middle East, Peru, and Turkey. Prices range from 28 to 98 US dollars.

The collaboration will also be celebrated at the Gap store at The Grove in Los Angeles with a cosy gifting pop-up on launch day, featuring sweet treats, custom embroidery with purchase, an interactive charm bar, and a special appearance from campaign star Barbie Ferreira.