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Bergdorf Goodman windows will feature James Houston photos

By Kristopher Fraser

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Bergdorf Goodman's spring made-to-measure event taking place from March 3 to March 13 will be publicized in a not so conventional, but very creative way. The store will be decorating their windows to showcase photographs from James Houston. The four photos that will be showcased are from a series called Horse, with one photographer being used per window.

Houston is considered to be one of the top beauty photographers in the world. The New York-based artist and photographer has shot portraits and campaigns for L'Oreal Paris, Gap, Donna Karan, Hugo Boss, and Givenchy.

Shane Ruth, visual director of the men's store and decorative home, told WWD "For the spring 2016 made-to-measure event, I thought the minimal, yet strong image of a horse would work well with proportion, scale and strength being hallmarks of both fine, tailored clothing and champion horses."

The photos will arrive in the window displays this Thursday, March 3.

This year, several designers will be participating in the made-to-measure event including Bontoni, Tod’s, Cesare Attolini, Brioni, Belvest, Ermenegildo Zegna, Tom Ford, Isaia, Kiton, Castangia, Gieves & Hawkes, Ralph Lauren, Giorgio Armani and Brunello Cucinelli. The Goodman shirting collection will also be included in this 10 day event.

All made-to-measure fees, which typically start at 2000 dollars, will be waived during this event.

BERGDORF GOODMAN
James Houston