Heritage fashion house Burberry has become the first British luxury brand to launch on Korea’s largest social platform, Kakao, which has more than 190 million followers.

Burberry has signed a global partnership with the social network, which will see the luxury fashion house sharing the showcase of its recent spring/summer 2016 womenswear catwalk.

The British brand will also be active across Kakao Talk, Kakao TV and Kakao Giftshop, offering Korean audiences direct access to its catwalk shows, campaigns and events, as it looks to continue at the forefront of digital and social activity.

To celebrate the launch, Burberry is offering a selection of products to buy direct from the catwalk through the Kakao Giftshop.

Burberry chief creative and chief executive officer, Christopher Bailey, said: “Kakao is an incredibly creative and innovative company so it is very exciting to be collaborating with them. The creative and commercial aspects of the partnership have been carefully designed to allow us showcase our culture and design heritage whilst also giving users the chance to shop at the same time.”

In December 2014, Burberry opened its second stand-alone Burberry Beauty Box in the Korean capital of Seoul and is also planning to open a flagship store in the city this October. The fashion house also launched on Shinsegae’s e-commerce site, SSG.com, one of the largest luxury retailers in Korea earlier this year.





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