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Burberry unveils social media inspired campaign

By Kristopher Fraser

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Fashion

New York - Social media and fashion have practically become two peas in a pod. If a fashion brand can't own the social media game, especially Instagram, they don't really stand much of a chance at maintaining relevancy. Burberry has unveiled a new social media inspired campaign that will be released in waves from January 6 through June.

The campaign was shot by Mario Testino, and features a group of rising fashion models including Dylan Brosnan, sisters Ruth and May Bell; Bella Yentob; Hayett Belarbi McCarthy; Eliza Fairbanks; Misha Hart; Liam Gardner; Sol Goss; Ben Gregory, and Louie Johnson.

Testino, who is usually known for his incredibly high-fashion and very well edited photos featured in Vogue, Vanity Fair, and GQ, shot 40 photos with a more raw, natural feel to them. This is a big departure from Testino's usual aesthetic.

Ruth Bell and Dylan Brosnan featured in new Burberry campaign

Ruth Bell would be the most recognizable face of the campaign, having recently modeled for both Alexander McQueen and Saint Laurent. Brosnan is the son of actor Pierce Brosnan. He also appeared in a Saint Laurent campaign back in 2014.

Burberry really needs this campaign to help boost their sales figures after it was forecasted they would see a second year decline in sales due to weakness in Asia. In October, it was announced that they would be cutting ceo Christopher Bailey's pay, in addition to trimming additional expenditures like travel by 30 million dollars. Despite the weakened market in Asia, this campaign might help them turn things around.

Photo:fashiongonerogue.com

Burberry