Calvin Klein and Mytheresa.com team up for capsule collection
By Kristopher Fraser
Jul 20, 2016
Calvin Klein Jeans and luxury e-commerce site Mytheresa.com have teamed up for a capsule collection. The project has been given the lengthy title of "Calvin Klein Jeans x Mytheresa.com — Calvin Klein Jeans Rebel Edge Limited Edition."
While it might sound like something completely brand new, it's actually just an update of Calvin Klein's classic, all-black moto-style pieces. The inspiration for many of the designs can be traced back to the 1991 Calvin Klein Jeans advertising campaign featuring Carre Otis.
Pieces in the line include moto jackets, t- shirts, leggings, shorts, a bodysuit, a minidress, a miniskirt, boots, and a bucket bag. Price points for the collection range from 88 dollars for a bodysuit to 798 dollars for the "Re-issue" biker jacket.
Calvin Klein Jeans launches collaboration with Mytheresa.com
The collection launched on Mytheresa.com this week, and it will also be available at Calvin Klein stores and on calvinklein.com.
This is the second time that Calvin Klein Jeans and Mytheresa.com have teamed up. In 2014, the two companies teamed up for a women's capsule collection called "Calvin Klein Jeans x Mytheresa.com the Re-Issue Project." The campaign for the projected featured Kate Moss's sister Lottie Moss. It was shot by Michael Avedon, who is the grandson of Richard Avedon, the photographer for the 1981 Calvin Klein Jeans campaign.
Calvin Klein Jeans typically has mid-range stores like Macy's as their retail partners, but they have been doing a series of more high-end capsule collections over the past few years. In addition to their collaborations with Mytheresa.com, there has also been the Calvin Klein #mycalvins Denim Series done with Opening Ceremony which Kendall Jenner was featured in.
Calvin Klein has been making headlines lately, particularly surrounding their campaign stars. For fall 2016, they have enlisted Grace Coddington, Frank Ocean, Margot Robbie, Henry Rollins, Cameron Dallas, and James Rodriguez just to name a few. Rapper Young Thug is also featured in the campaign, and he sparked a bit of controversy by modeling pieces from the brand's women's line.
photo via Mytheresa.com