CFDA hires The Creative Group to take over artistic direction of CFDA Awards

The CFDA has enlisted The Creative Group, Condé Nast to develop all of the print and digital materials surrounding the event, including the invitations and nominee videos. Previously, the creative direction of these materials was handled by Laird + Partners, however, this year, CFDA wanted a new take on things.

“It’s always nice to try something different and freshen it up,” said Steven Kolb, president and chief executive officer of the CFDA, to WWD regarding the decision to work with The Creative Group over Laird + Partners. “We put out an RP and got a number of proposals and landed on The Creative Group.”

The colorful invitations include quotes from designers like, "I want people to see the dress, but focus on the woman" from Vera Wang, and "Romance infuses everything I do," from Anna Sui.

CFDA hires new creative direction firm

The quotes will also be featured on posters plastered around New York City leading up to the event, which is scheduled to take place on June 5 at the Hammerstein Ballroom.

The printed CFDA Awards Journal has been discontinued in favor of a digital version that will be available on CFDA.com. As a result of saving on print materials, CFDA will be allocating money elsewhere. Stefan Beckman has been brought on as design director to tie together all the elements from arrival to dinner. KCD will be producing the awards, and the awards film will be developed by Nian Fish and Natane Boudreau of N+N films.

Seth Meyers, who played host at the event in 2012, will be hosting this year's awards show.

photo:via CFDA.com