Christy Dawn partners with ThredUp to promote sustainable shopping habits

Los Angeles slow fashion brand Christy Dawn—which first gained recognition for its limited-run dresses made of deadstock fabrics—continues to pave the of sustainable fashion, encouraging its customers and fans to take more sustainable approaches to their shopping habits. The brand’s latest venture in this mission is a new partnership with the online consignment platform ThredUp.

“Our partnership with ThredUp feels like the perfect marriage of sustainability and longevity—we make our pieces to last, but we also understand that tastes change, and you might not always want to hang on to a piece of clothing forever,” Christy Baskauskas, the designer and founder of Christy Dawn, said in a statement. “That’s what we envision for our pieces: generations of passing down that one special dress, from mother to daughter, sister to sister, or friend to friend.”

ThredUp’s Upcycle kits—which allow a customer to send in used clothing in exchange for cash or shopping credit towards a specific brand, such as Christy Dawn — will be included with prepaid shipping labels in all of the Southern Californian brand’s packages moving forward, according to an announcement from the brand. This gives customers the opportunity to create a more circular approach to their consumption habits.

“At ThredUp, we believe resale and retail working together is the future of fashion,” said ThredUp’s head of new ventures at ThredUp. “We are thrilled to partner with Christy Dawn—a brand that shares our ethos of circularity and conscious consumption—to bring the ease of the closet refresh to their customers…We look forward to extending the life of even more clothing in the coming year with their support and the help of their customers.”

Image: Courtesy of Christy Dawn