Articles by Dale Arden Chong
Ranch Road Boots to donate percentage of Spring 2020 sales to Doctors Without Borders
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American footwear brand Ranch Road Boots has joined the ranks of fashion brands doing their part for COVID-19 relief. According to an announcement from the brand, Ranch Road Boots will be donating 5 percent of the sales from its Spring 2020 collection to Doctor Without Borders throughout the duration of the COVID-19 pandemic to support those...
Frankies Bikinis launches terry cloth swim and ready-to-wear capsule collection
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Over the past few months, American swimwear brand Frankies Bikinis has been launching small capsule collections, which each focus on unique details or fabrics. The brand launched its first-ever apparel collection made with a selection of cashmere staples. More recently, the label introduced its eyelet collection—and on top of its swimwear and...
AG Jeans to donate 1M USD to coronavirus relief in Los Angeles
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AG Jeans is committing itself to COVID-19 relief, joining the growing list of fashion brands and designers putting their efforts towards relief from the global pandemic. According to an announcement the Los Angeles-based brand made on April 3 on its Instagram account, AG Jeans will be donating 1M USD to the COVID-19 LA County Response Fund. The...
Persol launches collection inspired by Netflix show ‘La Casa De Papel’
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Global eyewear brand Persol—which has long had a history with the entertainment industry—has recently launched a collection of optical eyewear and sunglasses inspired by the Netflix series, La Casa De Papel (titled Money Heist in English. The eyewear label teamed up with the online streaming service to create a limited collection of 350 numbered...
Reformation partners with City of Los Angeles to create protective gear amidst coronavirus
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Sustainable fashion brand Reformation has teamed up with the city of Los Angeles—its home base, to create—and its mayor, Eric Garcetti, to create LA Protects. The new initiative was created to organize local manufacturers—outside of those already in the protective gear supply chain—to band together and produce protective masks. In an...
H&M launches ‘To All The Boys’ collection with Netflix for spring collection
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H&M is teaming up with Netflix for its latest collaboration. The fast-fashion brand is targeting the Gen-Z demographic with a new collection—as well as an Instagram filter—inspired by the Netflix teen movie franchise To All The Boys I’ve Loved Before. Since the streaming company released the first installment of the series, To All The Boys I’ve...
Carhartt shifts production to support those on the frontline of pandemic crisis
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American workwear company Carhartt has changed its production plans for the time being. According to an announcement from the brand, Carhartt will be shifting its U.S. production to create gowns and masks for support those working on the frontlines against the COVID-19 pandemic to protect themselves. Carhartt will begin producing medical gowns...
Bldwn shutters after temporarily closing stores
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On March 17, premium denim company Bldwn announced on its Instagram account that it would be closing its doors for the time being as a way to slow the spread of the coronavirus. However, the company no longer has plans to reopen. According to California Apparel News, the label—which was founded as Baldwin in Kansas City, Missouri in 2009 by Matt...
11 Honoré on schedule to launch private label
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11 Honoré—the fashion retailer known for selling luxury labels in inclusive sizes—has launched a label of its own. The new private, as reported by WWD, is still scheduled to launch on May 29, according to its founder Patrick Herning. The new line, which is manufactured in Los Angeles, will offer 11 Honoré’s customers clothing at a slightly more...
Levi’s launches virtual concert series to support artists
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American denim brand Levi’s has launched a new program on its Instagram Live channel to support artists and musicians while encouraging watchers to stay at home during the time of COVID-19. The program, titled 5:01® Live, is hosted on the channel every weekday at 5:01 PST. The live program was created to showcase some of the brand’s favorite...