Curve New York Event Recap: Mode Lingerie and Swim
Aug 23, 2019
This August 4th - 6th CURVE, the largest trade show in the US dedicated exclusively to lingerie, intimates, loungewear and swimwear returned to New York with over 250 of the leading intimate apparel brands in the world.
Top global lingerie brands such as Chantelle (2019 Designer of the Year), Wacoal, Natori, Komar (Le Mystere, On Gossamer, DKNY), Cosabella, Eberjey, Commando and Hanky Panky showed alongside prestige brands such as Lise Charmel, Simone Pérèle, Fleur of England, Maison Lejaby, Bordelle, Maison Close. Up-and-coming brands that made a big splash in the industry include Else, Studio Pia, Elissa Poppy, Undress Code, Milakrasna, DSTM, Journelle, Monique Morin, Myla London, Le Petit Trou and Ipek Kiramer. Body Positive brands such as Parfait, Panache, Elomi, Evelyn & Bobbie and Curvy Kate secured a larger segment of the market to cater to growing consumer demand.
CURVE, produced by Eurovet Americas, included numerous special events such as fitting workshops with top US retailers and lingerie experts, a panel on Inclusivity and Body Positivity moderated by Kimmay Caldwell, with industry legends such as Liris Crosse and Ken Natori, a fashion presentation & the industry’s hottest ticket cocktail party.
Raphael Camp, CEO of Eurovet Americas, spoke about the impact of the show: “This show was one of the most well attended with buyers from 25 countries and 47 US states! We received positive feedback that new and established brands alike made impactful business relationships and secured substantial orders. All exhibiting brands, buyers, sponsors and press partners made this season truly memorable. It is very fulfilling for me and the team to provide the best possible environment to create connections between all members of the Intimate Apparel industry.”
Major Industry events such as CURVE are vital to understand the Lingerie, Intimates and Swimwear Industries. With the Us Intimate Apparel Industry generating more than $15billion annually by 2021, and the US Swimwear Industry generating an estimated $3.8billion in 2019, CURVE and its corresponding business transactions are key drivers of the US economy. Says Camp: “We are seeing the rise of hybrid brands - the lines between innerwear and outerwear are being blurred. Lingerie and Swimwear items are being crafted in new materials that artfully transition from the boudoir or pool to the nightclub or music festival. Top social media platforms such as Instagram and Snapchat see a great majority of their interactions driven by celebrities and influencers wearing inner-wear as outerwear, lingerie driven trends such as bodysuits, bralettes and lingerie-influenced athleisure.”
Brands and buyers alike sang the praises CURVE:
"For our first show and the launch of our new brand Siella Montreal. I just wanted to say we were super pleased with the outcome."
Emilie Vennes, Siella Montreal
“Thanks for your new exhibitor suggestions. I found several new accounts that I ordered/will be ordering from!”
Sugar Cookies, New York (Boutique)
"Love the front entrance to the show. It really set the tone. I knew we would have fun & see nice collections. This show is super high end, I love it."
Lilies & Lace, Armonk (Retailer)
"Thank you all for your incredible support! I am grateful to each and all of you for the fantastic tools and opportunities you provided. You are together a power team!"
Monique Morin, Founder and Creative Director, Monique Morin & Lingerie Consultant
“Great show! Felt like I was in a beautiful retail store rather than a typical tradeshow."
Brayola, New York (Boutique)
“WOW…awesome show! Big high-five to you and your team!”
Guido Campello, Cosabella
“Wish the show was 4 days! So much to see and not enough time!”
Danny, Town Shop, New York