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Dior ads reveal Raf Simons' last collection for the brand

By Kristopher Fraser

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Fashion

French luxury label Dior has unveiled their spring 2016 ads. The campaign was shot by Patrick Demarchelier, and features a cast of models including Sofia Mechenter, Roos Abels, Staz Lindes, Maartje Verhoef, Grace Hartzel and Binx Walton.

Walton is known for gracing the cover of Teen Vogue, and has walked the runway for top fashion houses such as Chanel and Céline. Lindes has been profiled on vogue.com, and has walked the runway for Saint Laurent. Mechenter has been the face of Dior before when she was cast at age 14 to open the Dior Haute Couture show. They are arguably the most known faces out of all the models in the campaign.

The ads are set to be unveiled first by Harper's Bazaar in the U.S. and InStyle Korea on January 19. Harper's Bazaar Japan, Vogue Paris, and *Elle China will reveal them on January 20.

Dior has described the ads as an "homage to modernity, femininity, and glamour."

It should be noted that this is former creative director Raf Simons' last ready-to-wear collection for the brand. The designer, who took the reins at Dior over from John Galliano after he was ousted, helped boost the label's sales 60 percent between 2011 and his departure according to New York Magazine. In October, Simons stepped down from his role.

The cast of impressive models coupled with the publicity of this being his last ready-to-wear collection for the brand could result in an impressive sales quarter for Dior.

The brand's next two collections will be designed by Dior's in-house team, meaning that there doesn't seem to be any plans to name a new creative director anytime soon. If the documentary Dior and I taught us anything, it's that Dior has an excellent design team in place that can handle this, however, who knows what could happen with a main person's creative vision. For now, the brand proceeds with business as usual

photo:theimpression.com

Dior