Dressbarn's fall campaign celebrated at Spring Studios

On the night of October 14, 2015, Dressbarn took over the sixth floor of Spring Studios to celebrate their fall campaign. Hilary Rhoda, who recently tied the knot this past weekend, is the face of the current campaign. The event took place at Spring Studios, and was attended by the likes of celebrity stylist Robert Verdi and MIXT designer Heidi Weisel.

The event was put on by Linda Gaunt Communications, who also worked with Dressbarn for their highly successful Dressbar at Dressbarn event earlier this year in March. While the event was filled with notable fashion personnel, free glasses of champagne, and a gorgeous view of Manhattan, the real important thing there were the clothes.

Upon entering the event there were several mannequins dressed with designs from Dressbarn's fall 2015 collection, including pieces from Carmen Marc Valvo and MIXT. Upstairs, attendees of the event could take photos with sheep, bulls, and pigs photoshopped in. The company is really taking charge of their name and embracing the farm theme.

The campaign was shot by legendary fashion photographer Patrick Demarchelier, and even involved live barn animals. The theme of the evening and of the campaign is empowering women, which Dressbarn is doing with their LabelMeConfident hashtag.

It was a night of celebration and female empowerment as Dressbarn continues to promote their designers and collections, but all in the name of the business and social engagement. The dresses for the fall campaign are priced between 50 and 70 dollars, and will be sold online and in stores.

Dressbarn, a division of Ascena Retail Group Inc. (NASDAQ -- ASNA), is an omni-channel specialty retailer with over 830 stores, featuring its own line of women's casual, wear-to-work and special occasion apparel at great values, in sizes 4-24. Dressbarn is focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service.

photo:courtesy of Linda Gaunt Communications