Farm Rio launches fall collection exclusively for U.S. market

Brazilian fashion brand Farm Rio, known for vibrant and colorful patterns and details, has launched its very first collection for its U.S. customer base for fall. According to an announcement from the brand, the collection—which is inspired by Brazilian culture and wildlife—features styles and materials specifically for the colder weather of the U.S., including printed velvet, double-faced puffer jackets, corduroy, knitwear, and more.

Starting with this collection, Farm Rio will be launching localized collections for its U.S. customers, which will be available on the brand’s website and its storefronts. Drawing inspiration from previous prints, the brand created new silhouettes and elevated shapes exclusively for its U.S. market.

The choice to create exclusive collections for the U.S. comes from the desire to adapt to the changing weather elements that the country experiences throughout the year, as opposed to the weather in Brazil that allows people to wear certain styles of clothing at all times of the year.

Images: Courtesy of Farm Rio