Fashion meets art: the Premium Group puts art on show

The romance between fashion and art is one that never seems to lose its sparkle. This was demonstrated only recently by the exhibition of photographs by Irving Penn that took place at C/O Berlin; as well as by the Carla Sozzani collection on show close by in the Museum for Photography.

The Premium Group has likewise also tapped into this interplay and has sought out relevant artists who embody the theme of each of its respective trade shows. Together with Galerie König, an impressive, supersized installation by artist Anselm Reyle called ‘Windspiel’ [‘Wind Chime’] has been suspended from the viaduct of Station-Berlin to welcome visitors to the trade show. The Fashion Week magazine cover also features the gallerists’ team, photographed at St. Agnes church. It can be found together with a mini fashion collection at a stand at Premium.

Seek is the most urban of the trade shows in the Premium Group's portfolio. This is especially apparent this season, because photographer Johannes Böttge, who lives and works in Berlin, has created a photographic declaration of love for his city. His pictures render the TV Tower, Brandenburg Gate and the ‘Goldelse’ on its victory column tangible in the truest sense of the word. In imitation of cheesy tourist pictures but with a streetstyle vibe, this fits perfectly with the theme of the trade show, which has also incorporated an online souvenir shop.

Nathaniel Jones brings a new perspective on skate photography to the skate trade show, Bright. His project, ‘Requiem for a Screen’, takes an artist’s approach and unites vintage looks and skate culture.