#FashionTech talk by Mytheresa: what luxury clients expect from their customer experience

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players, industry insiders, communications experts, designers, start-ups and politicians will be taking to the stage to talk about developments, potentials and new approaches around fashion, technology and sustainability.

The mytheresa.com success story began in 2006. The online store opened in the space directly above Theresa., Munich’s most exclusive designer fashion boutique. The online store grew significantly and the 400 employees, as there were at that point, needed more space. In mid-September 2014 the sale was announced of THERESA. and mytheresa.com to the American Neiman Marcus Group. The two brands were incorporated into the Neiman Marcus Group’s portfolio as an independent subsidiary with its headquarters in Munich alongside Bergdorf Goodman and Neiman Marcus. Michael Kliger, President and Managing Director at mytheresa.com will be speaking about “Customer Experience In The Luxury Sector” and providing insights into the crucial perfect online shopping experience that luxury consumers expect.

The #FashionTech conference takes place on 4 July 2018 at Kraftwerk, Köpenicker Str. 70, 10179 Berlin.