Florsheim partners with Psudo for collaborative collection

American heritage footwear brand Florsheim has partnered with Los Angeles-based sustainable footwear brand Psudo to create a summer capsule collection.

The debut Florsheim x Psudo collection sees Florsheim apply its quality craftsmanship to Psudo's approach to sustainable footwear. The capsule collection consists of seven colors and prints and is divided into three sub categories: Basic, Summer, and Bold.  

The Basic collection includes neutral and natural colors like brown, navy, and charcoal, which reflect Florsheim's traditional roots. The Summer collection features a lighter color palette, with sage green and denim, next to playful palm leaf prints for the summer season. The Bold collection consists of two bright colorways, dark purple/aqua ombre, and navy/orange ombre, with a distinctive snake texture that captures the essence of the Psudo style.

"Partnering with Psudo has been a fantastic journey," says John Florsheim, president and chief operating officer of Weyco Group Incorporated, the parent company of Florsheim, in a statement. "To be able to learn the latest in sustainable footwear technology and work with a team who is passionate about their craft has been a pleasure. We enjoy exploring new ways to spark conversations with new audiences, and this collaboration with Psudo is a great opportunity to do just that."

The debut capsule collection was made at Psudo's factory in Los Angeles, California, and sourced in the United States. Produced using Psudo's signature innovative sustainable technology, each pair of shoes in the collection diverts 7.2 single-use plastic bottles from landfills and oceans. All footwear from the Florsheim x Psudo capsule is machine washable, oil—and slip-resistant, and incorporates insoles designed for 24-hour arch support.

"We're absolutely thrilled to join forces with such an iconic American Heritage brand. I've personally been a huge fan of Florsheim for years," says Michel Rich, founder of Psudo, in a statement. "When I reached out to them, we saw a fantastic opportunity to blend Florsheim's rich heritage with the innovative and flexible approach that Psudo brings. We believe this collaboration will be incredibly rewarding and inspiring for both brands, attracting new customers to both Florsheim and Psudo." 

"Our creative teams have been working hand-in-hand, seamlessly combining our expertise to achieve a fresh look for both brands. We're eagerly anticipating the outcomes of this collaboration and can't wait to see what we achieve together!"

The Florsheim x Psudo collection will launch on August 5 and will be available for 140 USD on the Florsheim website, www.florsheim.com/psudo, and at select Florsheim retail locations across the US.