H&M collaborates with Brock Collection
May 26, 2021
H&M is teaming up with Los Angeles-based Brock Collection for a womenswear collaboration. The collection is focused on the concept of modern romance with both approachable opulence and street style ease. Country florals, tie-up shoulder straps, and corset-like details emphasize the craftsmanship, while feminine silhouettes and contrast with denim pieces provide a city edge. The collection of dresses, separates, denim, and accessories are all made from sustainable materials.
Founded in 2014 by Laura Vassar and Kristopher Brock, Brock Collection is known for sophisticated yet down-to-earth aesthetic, vintage-style, and emphasis on craft and cut. The duo met in New York City while attending Parsons School of Design and after launching the label, relocated to Los Angeles.
The collaboration features signature Brock Collection pieces including a range of romantic dresses, blouses, tops, denim jeans, and denim shorts, plus shoes, jewelry, handbags and sunglasses. Fitted shapes and dreamy ruffle details were mixed with flowing fabrics, voluminous skirts, and statement balloon sleeves. The color palette consists of black, pale pinks, off-white, cream, and washed denim. The collection is made from more sustainable materials including organic linen, organic cotton, recycled cotton, recycled polyester, and Tencel Lyocell.
“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following,” said Maria Östblom, head of design at H&M, in a statement. “But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many.By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with.”
“Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience,” said Vassar and Brock in a statement. “Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.”
To celebrate the launch of the Brock Collection x H&M collection, H&M has partnered up with choreographer Sherrie Silver to create a modern dance routine. The concept of the choreography is “pure joy” with a selected cast of eight talents starring in the campaign including Julia Campbell, Patricia Manfield, Alva Claire McKenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing, and Sherrie Silver.