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H&M launches artist collection celebrating voter registration

By Kristopher Fraser

Sep 18, 2020

H&M has launched a limited-edition artist collection in celebration of National Voter Registration Day and in support of voter's rights. The special collection, called H&M Votes x Blanks Artist Collab, will be available at select U.S. H&M stores and online at hm.com, starting September 22. As part of the collaboration, H&M will also make donations to the regional ACLU chapters of each participating artist's hometown.

H&M worked with artists and creators from different communities around the U.S. to create bi-partisan artwork encouraging people to register to vote on National Voter Registration Day utilizing H&M's new Blanks collection of elevated basics. The artwork also pays homage to the hometowns of the artists and highlights the importance H&M places on support of local communities around the country where its collaborators, customers and employees live and work. Artists who participated in the collaboration include Baron Von Fancy and Sophia Chang of New York City, Sheila Rashid of Chicago, Gunner Stahl of Atlanta, Greg Mike, founder of ABV AGENCY + GALLERY, of Florida and Reality To Idea by Joshua Vides of Los Angeles. H&M chose one of their own employees, artist Trevonne Deveaux, as the seventh collaborator for the collection. The artists voter tees will be available for purchase online at hm.com and H&M locations in their respective hometowns.

The limited-edition pieces are meant to underline the importance of "using your voice for change and to encourage customers to exercise their right to vote this fall," according to H&M. The H&M Votes x Blanks Artist Collab aligns with H&M's larger Voter Registration initiative, launched on September 1, which is focused on providing education on voting rights as well as voter registration access to both H&M staff and customers leading up to the 2020 election.

photo: via H&M