H&M US to launch debut 'All Black' collection for Black Friday

London - Although an increasing number of UK retailers continue to view Black Friday as an unprofitable gimmick, across the pond other retailers are gearing up to cash in on the big day, including fast-fashion retailer H&M. The US division of the apparel chain is set to launch its debut fashion collection for Black Friday.

Developed exclusively for "the biggest shopping day of the year" the collection is set to launch on the day itself, November 25, in stores and online at hm.com for a limited time. The collections, which are set to include men's women's, kids and home wear will focus on trend driven style, designed in all black. Key pieces for women are set to include luxe bomber jackets, faux leather pants, velor track suits and cut-out tops, while statement items for men include graphic t-shirts and high-shine bomber jackets.

H&M will also offer special deals in store during Black Friday, in store as well as online starting from November 17 and running throughout until Cyber Monday on November 28.

Photos: H&M Black Friday Collection