• Home
  • News
  • Fashion
  • Hoka launches Kawana

Hoka launches Kawana

By Kristopher Fraser


Scroll down to read more


Image: HOKA

Hoka, a division of Deckers Brands, has launched the new Kawana sneaker. Drawing its name from the Australian Gold Coast’s famous beach, the Kawana supplies signature HOKA cushion for the treadmill, the track, the road, or even just another day at the office. The new foam yields enduring support.

“The Kawana occupies a really unique space in our product collection, right between the ever-popular Bondi 7 and Clifton 8, delivering an accessible balance of smooth, lively comfort and support. Offering premium comfort in our signature cushion, the Kawana answers our consumer’s demand for a versatile shoe to help them achieve their fitness goals by meeting the flexibility of their lifestyle,” said Gretchen Weimer, vice president of product at Hoka, in a statement.

To deliver on its promise of an ultra-smooth ride or run, the Kawana incorporates several midsole geometries borrowed from other members of the popular Hoka Glide and Fly franchises. Inspired by the immediate success of the Mach 4, the Kawana sports a SwallowTail geometry in the heel for a supple landing. That crash pad transitions through the 5mm drop and grooved outsole into an Early Stage Metarocker, giving the entire gait cycle an incredibly smooth, accessible feel.

The Kawana weighs 10 ounces for a men’s size 9 and 8.4 ounces for a women’s size 7. The Kawana sports a new and distinct upper featuring vegan recycled jacquard mesh upper features an extended heel pull, and an anatomical Achilles construction for a slipper-like, comfortable fit.

“One thing you will always see more of from HOKA is innovation. We are constantly working to develop new product solutions that push the envelope of what’s possible in order to further empower athletes to reach their full potential. With the Kawana, we were able to take innovation and design cues from boundary-pushing products like the TenNine, Mach 4, and Carbon X franchises, and make them palatable to an everyday athlete in order to deliver something brand-new and totally unique, yet still authentically HOKA,” said Weimer in a statement.

The Kawana is now available in the U.S. at HOKA.com and will roll out to official retail partners later this month. The price point for the sneaker is 140 dollars.