Hollister and Echosmith band member team up for collaboration

Los Angeles - Southern California brand Hollister just added a bit of musical flair to their newest clothing line. Teaming up with design talents of Echo Smith singer Sydney Sierota, the two just recently collaborated on a new collection.

Launching this upcoming Friday on October 28, the new collaboration includes eleven unique styles. The two came together to grab inspiration for this capsule collection by visiting various vintage stores and markets in Los Angeles. Through meticulous discussion of the pieces’ designs down to all of their details, Sierota and the Holister design team were able to come up with a mix-and-match collection. “The inspiration was a lot of sparkles, we just wanted to have [fun],” Sierota said in a statement.

In choosing Sierota as a design partner, the decision came from her own personal style. “Sydney embodies everything Hollister, [and is] a true Cali girl, fun and optimistic,” Lisa Lowman, senior vice president of Hollister design, commented. “From our inspiration shopping trips, to the fits and details of the product, she knew exactly how she wanted this collection to take [shape],” Lowman said.

The collection consists of dresses, tops, and bottoms that are appropriate for both casual everyday wear as well as special occasions. Sierota’s goal in this collection was to design something that could be worn at all times, regardless of the occasion. The price point for this collaboration ranges from 39.95 to 79.97. The collaboration will be available online at Hollister’s e-commerce website and at select Hollister stores.