Hublot unveils new Dallas Cowboys watch

The Dallas Cowboys might not be the top team in the NFL after their recent loss this past Sunday, but Hublot's Dallas Cowboys watch is on top of the luxury watch market. The Dallas Cowboys version of the Big Bang watch was introduced at AT&T Stadium when it was presented to former safety Darren Woodson as he was inducted into the team's Ring of Honor.

Hublot spared not an ounce of luxury on this collection, producing 25 18-karat red gold watches for 38,200 dollars and 50 watches in stainless steel for 19,400 dollars. Both offerings feature blue bands made from rubber and alligator. Hublot is hoping that the partnership with the Cowboys helps their brand reach a bigger audience.

“It’s two years that we have been with the Cowboys, and the first two [watch] editions were very successful,” said Hublot CEO Ricardo Guadalupe to WWD. “This is the 10th anniversary of our iconic collection, the Big Bang, which is really our main pillar in our collection of watches, so we said we should do Big Bang Dallas Cowboys.”

Hublot shifted their focus to football after Tissot became the NBA's official timekeeper several weeks ago according to Guadalupe. Previously, Hublot had designed two limited-edition watches for two NBA teams, namely the Los Angeles Lakers and The Miami Heat.