- Danielle Wightman-Stone |
Hunter Original is teaming up with Entertainment One on a limited-edition collection of footwear and accessories for children featuring Peppa Pig.
The collaboration launches this summer, with the range of children’s rain boots, backpacks and umbrellas set to be finished in three different colour ways including a camo print, as well as featuring the show’s much-loved characters, Peppa Pig and her brother, George.
Aimed at ages 2-5, the collection’s launch coincides with a year of celebrations for the Peppa Pig brand globally, including the 15th anniversary of the television series in the UK and Australia, and will see the Hunter collaboration available in multiple territories including the UK and North America from this July.
“There’s a natural synergy between these two British brands that makes this partnership the perfect fit,” said Andrew Carley, EVP global licensing at eOne Family and Brands in a statement. “The vibrant collection that Hunter has designed will create must-have items for Peppa’s many fans and we look forward to making a big splash at retail when the products launch in key markets this summer.”
Hunter to launch limited-edition Peppa Pig footwear and accessories collection
The Hunter x Peppa Pig collection of accessories and boots includes the new Hunter Kids Grab Handle Wellington boots, which have been designed so that small hands can pull them on all by themselves. The collection, which will be available in UK, North America, Canada, Japan, Germany, Switzerland, Austria, Scandinavia, France and Italy, ranges in price from 30 to 45 pounds.
Alasdhair Willis, creative director at Hunter, added: “At the core of a great Hunter experience is fun, adventure and preferably a muddy puddle. I can think of no better partner to bring this spirit to life than Peppa Pig.”
The partnership coincides with the launch of brand-new Peppa Pig episodes including a two-part celebratory special, where Peppa and George have their first-ever festival experience, something that is central to the DNA of Hunter.
Hunter is built on its 160 year heritage of designing footwear and outerwear to protect from the weather and perform across all terrains. The British brand, founded in 1856 by American entrepreneur Henry Lee Norris holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh. Willis was appointed creative director in 2013 when two new brand categories, Hunter Original and Hunter Field, were introduced.
Looking for a job at Hunter? Click here >>
Image: courtesy of Entertainment One and Hunter Original