- Vivian Hendriksz |
After conquering the dating app market, Grindr has decided to widen its service offering by launching its own apparel collection.
Named 'The Varsity Collection' Grindr's debut collection consists of 29 pieces, including tops, bottoms, swimwear as well as outerwear and accessories for men. The range's unique print was designed in collaboration with design studio Print All Over Me and all sales from the collection are set to go towards Athlete Ally, a charity which supports Lesbian, Gay, Bisexual, Transgender and Queer Athletes.
This is not the first time the app has worked within the field of fashion. British designer J.W Anderson previously collaborated with Grindr to live-stream his eponymous label's Autumn/Winter 2016 runway show earlier this year. The collection is currently available online at the Grindrstore.com, with prices for the line ranging between 25 US dollars and 130 US dollars. See some of the key looks from the collection below.
Photos: Grindrstore.com, lookbook