Intuition premieres at Fred Segal

This week Global Intuition held an exclusive event hosted by founder Yi Zhou at Fred Segal Sunset Blvd in West Hollywood debuting the new campaign short film, Intuition. The film showcases Global Intuition's basic line which is set to be available in April 2019. Global Intuition is a new concept brand that seeks to create complete looks for every lifestyle and emphasizes the importance of simplicity and quality over trends. Global Intuition will be availably globally with the release of the Basic & Classic lines.

A variety of guests attended the event including newlyweds Vanessa and Michael Chow, actress Erika Christensen and her family, model and brand spokesmodel Lexi Wood, director Sofia Banks and her father, Andrew Banks from Australia Shark Tank, as well as the Sundance Film Festival's director of programming, Kim Yutani. The event was also honored to host the presence of Fred Segal's very own John Frierson.

"Global Intuition is here at Fred Segal and what we like about it is that it is the intersection of art and commerce," said John Frierson in a statement.

"When you think of the two words, global and intuition, global means big and intuition means anticipating the needs of people. This brand is going to kill it and I love it," said Andrew Banks in a statement.

"Global Intuition takes a radical approach in terms of the distribution model, meaning it is based on the see-now-buy-now model and no fashion shows approach, made and inspired by the social media era," said Zhou in a statement.

It has been a while since the fashion industry has seriously talked about see-now-buy-now, but in the age of immediacy, it hasn't completely lost its relevance. When consumers see something pushed on social media, their demand for it is immediate.

photos: courtesy of Global Intuition and Getty