Is the colour cosmetic industry the next step for designers and celebrities?
London - The cosmetics industry has always been seen as the natural extenstion of the fashion industry as the two go hand in hand. However, over the years more and more fashion brands have begun to encroach on the beauty market with the launch of their own in-house cosmetic ranges, which in turn has led to colour comestic brands seeking out innovative ways to stand out - namely through designer and celebrity collaborations.
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colour cosmetics
Coty
Elizabeth Arden
Katy Perry
NPD Group
Rihanna
Victoria Beckham