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Just like the retail sector, a trade show needs to continually develop and be able to surprise with new stimuli. Standing still is a step backwards. The Premium Group is therefore always striving to integrate a high percentage of new brands in order to map out its portfolio each season to be as exciting as possible. The organisers’ ambitious goal is to have between 20 and 30 per cent of new collections each season. Buyers can therefore discover new collections there each time, which in turn gives them the chance to reflect this change and innovation at the POS. We have compiled a list of the new brands on show at the Premium, Show&Order, SEEK and Bright trade shows here.
This season, for example, the following labels will be exhibiting at Premium for the first time: Trap in a Bag, Aybi, CW by Cordwainer, Frenken, Langerchen, Liebeskind Berlin, Morotai, Sofie Schoor, Strellson, Templa, The Everman, Yvy and Mykke Hofmann. Julia Seemann, Kenneth Ize and Yvy are the winning brands of the Premium Group’s Young Talents awards. They are
Show&Order offers surprises with cosmetics and jewellery labels such as Barberian CPH, Charlotte Lebeck, Charlotte Wooning, Riverstone and Savue Beauty. The show also features Alberville, Graumann, Laurél and Meisie, who are all new to the portfolio. An extremely luxurious treat awaits visitors in the shape of liquorice brand Lakrids by Johan Bülow – unusual liquorice pralines, handmade in Denmark and covered with, for instance, edible glitter or a chocolate and coffee coating.
New entrants at SEEK include Clarks Originals, Columbia Sportswear, Essentiel Antwerp, Filling Pieces, Fubu, Mitchell & Ness, Raviani and Waiting for the Sun.
Last but not least, Bright will showcase new entrants DC Shoes, Sherpa Adventure and Up Roar.