- Kristopher Fraser |
Eloquii, the retailer for women sizes 14 and up, had announced a second collection with one of Michelle Obama's favorite designers, Jason Wu, following the Jason Wu x Eloquii Holiday 2018 capsule. The Jason Wu/Eloquii spring 2019 collection marks the second collection in the collaboration partnership and includes 26 pieces spanning dresses, T-shirts, blouses, blazers, trousers and skirts.
"I was so happy to work with Eloquii again on a spring capsule collection that is beautifully feminine and refined," Wu said in a statement. "I especially love the freshness of the floral pieces that are perfect for the warmer season. Eloquii has continued to be an amazing partner, whose philosophy I admire, so collaborating on another collection felt very right."
"Working with Jason for a second collection has been a true pleasure," said Jodi Arnold, creative director of Eloquii, in a statement. "From the beginning of the partnership, he understood what Eloquii represented so it was amazing to work with him again as his passion always shines while designing. With the spring season being his favorite, and florals being one of his signatures, I'm excited to introduce this special capsule for our modern, fashion-forward customer, which I know they will love."
As an extension of the Holiday campaign, Jason's muse, Paloma Elsesser, top model and activist in body positivity who boasts 200,000 Instagram followers, will continue as the face of Jason Wu x Eloquii spring 2019.
In celebration of the second capsule collection, Jason Wu and Eloquii will host a soiree in New York City on April 12 where fans of the brands will get the opportunity to meet with Jason and members of the Eloquii team. Over refreshments, guests will celebrate the collection, learning more about its inspiration and design.
The collection will be available for purchase on Eloquii.com and in Eloquii stores. It will also be available through Stitch Fix, Rent the Runway, Gwynnie Bee, and on Nordstrom.com. Price points for the collection range from 59 dollars and 95 cents to 149 dollars and 95 cents.
The 20 billion dollar plus size market is a major opportunity for retailers, especially in America where 67 percent of women where a size 14 or larger. Originally a niche retailer, Eloquii has grown from a small e-commerce business to a burgeoning business with several brick-and-mortar retail stores.photo: via PR Newswire