Jeff Abrams: ‘I have always thought about Rails as a global brand’

Amsterdam - Jeff Abrams never doubted the fact that his contemporary fashion label Rails was going to be a global success. Even though he faced a string of rejection from a number of leading retailers while trying to sell his first item from the brand, a black hat, he knew that someday Rails would be a hit. “To be honest I always felt that I was going to build a big global brand,” he confined to FashionUnited during the brand’s debut in the Netherlands. “Even before I knew what I was doing, I knew what I wanted long term for the brand from the beginning. I think that is what got me through a lot of tough times when I was starting out.”