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Jones New York teases menswear

By Kristopher Fraser

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Jones New York has traditionally been known for their women's workwear offerings. But, now, the brand is expanding their presence in the menswear realm.

So far, the only details that have been released about the line is that it will be released for spring 2017. Traditionally, the menswear line was sold in outlet stores, but since Authentic Brands Group acquired Jones New York, they have decided to position the line to compete with other middle market men's retailers.

The new campaign emphasizes the minimalism of both the men's and women's offerings, but still says that the line will have a sophisticated aesthetic.

Glamour Magazine will be partnering with Jones New York for a campaign called "Jones New York Minute." Follows can share their brand experiences with the hashtag #JonesNewYorkMinute.

The brand's offerings are available at department stores like Dillards, Bon-Ton, and Von Maur, as well as on jny.com

Jones New York