Karl Lagerfeld is to launch bridal jewellery in the UK, US, Canada and Australia, after entering into a licensing agreement with American jewellery manufacturer Frederick Goldman, Inc.
The jewellery design will all be under the creative director of the Karl Lagerfeld fashion house and will feature engagement and wedding rings, all of which will feature precious metals and diamonds.
The first collection will launch in autumn 2016 and Frederick Goldman will introduce the first Karl Lagerfeld bridal jewellery designs at the Luxury Jcr fair in Las Vegas at the end of the month, where they will accept applications from high-end stores to become an authorised retailer.
Karl Lagerfeld Group, chief executive, Pier Paolo Righi said: “Our fine jewellery licensing agreement with one of the leading companies in its field, Frederick Goldman Inc. represents an exciting step for the development of our global brand and business.”
Consumers can expect the bridal jewellery to reflect the label’s "iconic, creative and cool" DNA, the press statement confirmed, and that it will “fill a gap” in the current market while catering for the brand’s “aspirational luxury niche”.
Frederick Goldman, Inc., chief executive officer Jonathan Goldman, added: “With our company's 68 years of expertise in the fine jewellery industry, we are certain that the new Karl Lagerfeld bridal and wedding jewellery collections will drive and inspire the designer-conscious, millennial consumer who seeks style and appreciates bridal jewellery."
The bridal jewellery line will join Karl Lagerfeld's ready-to-wear collections for men, women and children, its bag range, accessories, watches and eyewear, not forgetting the fragrances and casual menswear line.
Images: Karl Lagerfeld