La Perla emphasizing men's wear offerings

New York - With men's wear being the fashion focus of 2015, La Perla had to make sure that they were keeping up with the times. La Perla's newly redesigned store on Madison Avenue has a much stronger focus on their men's wear offerings. The stores first floor now boasts a small selection of men's swimwear and ready-to-wear, while their second floor offers more men's shoes, sleepwear, and underwear.

The Italian-based fashion company is famous for their lingerie, but, given the recent explosion of the men's wear market they have decided to increase their men's wear offerings. For those looking for a pair of stylish graphic print boxers, La Perla is just the place. In their attempt to get bigger slice of the men's wear pie the brand's spring/summer 2015 campaign hired Richard Biedul to be the first male protagonist of one of their ad campaigns.

The brand has yet to elaborate on how else they will work to improve their men's wear offerings, but, it looks like they are on the right track to bring in more male customers. Last year in 2014, La Perla held their first ever men's wear catwalk show at Pitti Uomo. The luxury brand is certainly in a growing period, and it will be interesting to see how they continue to expand in the men's wear category.