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Lulus teams up with Boys Lie for new capsule collection

By Vivian Hendriksz


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Lulus Loves: Boys Lie Credits: Lulus

California-based fashion brand Lulus has collaborated with iconic apparel brand Boys Lie to create a new capsule collection.

The new capsule, Lulus Loves: Boys Lie, features a curated selection of hoodies, sweatshirts, tees, shorts, and accessories from the brand's latest collection. The collection is said to be inspired by Boys Lie founder Tori Robinson's upcoming nuptials. Expanding on Lulus's current bridal offering, the limited edition collection builds on the brand's success within the category.

"Bridal confidence extends far beyond the big day—it's about feeling empowered in every moment," commented Laura Deady, chief merchandising officer at Lulus, in a statement. "Our Lulus Loves: Boys Lie capsule celebrates this sentiment, offering brides playful elegance and everyday style. Boys Lie is a brand that truly understands the power of community and we're thrilled to bring Lulus shoppers a collection that resonates with brides everywhere and inspires confidence for moments, big and small."

"We're so proud to have turned a simple mantra, 'Boys Lie,' into something that represents healing and growth – this new collection celebrates the next chapter for me and for everyone who has ever worn their hearts on their sleeves," said Tori Robinson, co-founder of Boys Lie, in a statement. "It's exciting to empower people through our brand and even more exciting to expand our community through a new partnership with Lulus."

To mark the launch of the Lulus Loves: Boys Lie limited capsule, Boys Lie will host its first live podcast recording on May 28 at Lulus' Melrose Avenue store. This exclusive event will feature co-founders Tori Robinson and Leah O'Malley, who will engage the audience with empowering conversations and inspiring stories, encouraging individuals to embrace their true selves despite any challenges.

"We've always believed that confidence is the most powerful tool you can have, and we love how Lulus is there for women through all of life's moments," said Leah O'Malley, co-founder of Boys Lie, in a statement. "The Lulus Loves: Boys Lie capsule truly brings together the best of both our worlds." The Lulus Loves: Boys Lie is currently available online at Lulus.com and in store.

The Lulus Loves: Boys Lie capsule collection is part of Lulus' new "Lulus Loves" campaign, which kicked off with the launch of a curated capsule collection with Levi's earlier this month. These curated capsule collections aim to introduce unique brands that resonate with Lulus' core customers, offering them more choices to elevate their shopping experience.

Boys Lie
Capsule Collection