Lyst releases first advertising campaign

Lyst.com is arguably one of the fashion industry's most popular e-commerce sites. Their platform, which enables readers to shop from multiple vendors on their website, is quite a fan favorite among fashionistas. After years of their popularity being spread through the internet and word-of-mouth, Lyst has finally launched their first advertising campaign.

The campaign, which was produced in partnership with creative agency Anomaly, was shot by British photographer Charlotte Wales, whose work has been featured in Vogue.

Data analysis of Lyst customers was the major inspiration for the collection. For example, statistics show that Lyst's New York customers buy half as many high-waisted skirts as Londoners, so a campaign image of a model in a high-waisted skirt with the tagline "Get High" is part of the campaign.

“Our success to date has been driven by marrying insights from data science with the emotional nature of fashion. The campaign is a manifestation of this, by celebrating the power of beautiful fashion imagery and intelligent insights into the fashion consumer’s behavior,” Chris Morton, ceo of Lyst, said to WWD.

photo:WWD