M.M.LaFleur pledges to lend clothes for women political candidates for free
By Dale Arden Chong
Feb 20, 2020
For women running for public office, getting dressed is about to get a lot easier. Workwear clothing company M.M.LaFleur announced that it has committed to providing free clothing loans to any woman running for positions ranging from the House of Representatives to town council.
In a letter the clothing brand released, chief executive officer and founder Sarah LaFleur shared that after asking the M.M.LaFleur community for feedback on how to better support its audience, many expressed a need for women running for office. Taking the words of this feedback, M.M.LaFleur has decided to loan its clothes to those who inquire about the initiative with their credentials.
“Over the past few years, we have dressed candidates ranging from Cynthia Nixon to Representative Stephanie Murphy,” LaFleur said in the statement said. “We never purport that clothes help move the needle on female representation, but we want to do our part to make things a tiny bit easier. As one candidate said, ‘Wearing your clothes gave me one less thing to worry about and the ability to focus on delivering my message.’”
M.M.LaFleur providing free clothing loans
Beginning this spring, women can reach out to M.M.LaFleur with their credentials and information on their candidacy to take part in this initiative to support female candidates.
In addition to the letter M.M.LaFleur sent out, New York Representative Alexandria Ocasio-Cortez also shared the news on her Instagram account. The congresswoman shared that accessing clothing for the job has and still is a challenge and commended the brand for this announcement.
“As a candidate, a large part of asking people to vote for you is helping them visualize you on the job. As a member, that professionalism helps you challenge subconscious bias,” Ocasio-Cortez shared on an Instagram story. “When I first elected, I need an entirely new wardrobe for my new job. I had NO clothes to prepare me for Congress, and if it wasn’t for some hand me downs from friends before being sworn in I don’t even know what I would have done.”
Women running for public office can reach out to M.M.LaFleur directly to inquire about the offer.
Images: M.M.LaFleur Facebook