Macy's launches Style Not Size

Social media influencers Denise Mercedes and Maria Castellanos have launched a limited-edition exclusive capsule collection with Jenni, a Macy’s private brand, called Style Not Size. The size 14 and size 6 friends have grown a large following for their body positive videos on TikTok and Instagram, where they show off the same outfit on two different body types, under the ‘Style Not Size’ motto. The loungewear collection features mix-and-match separates in pastel hues and neutrals. The collection is available in sizes XS to XXL and plus sizes 1X to 3X with styles ranging from 34 dollars and 50 cents to 59 dollars and 50 cents.

“We are so excited to launch a collection in Macy’s in collaboration with Jenni,” said Mercedes and Castellanos in a statement. “We have both worked so hard pushing inclusivity in fashion and to be able to work with such an iconic retailer is incredible.”

The Style Not Size for Jenni collection features fuzzy knits for many body shapes, as well as leggings and sweatpants that can transition from home to on-the-go attire. Marbled patterns and neutral tones are trend-forward, and bodysuits and bralette designs support all sizes, but are still trendy and appealing to fans of the Mercedes and Castellano’s TikTok fashion aesthetic.

“We are thrilled to collaborate with Denise and Maria and bring this exciting collection to Macy’s,” said Durand Guion, vice president of Macy’s Fashion Office, in a statement. “They have captured a highly engaged fan base across shapes and sizes who enthusiastically celebrate fashion and style inclusively.”