- Danielle Wightman-Stone |
London - US-based fashion brand Maiyet, known for it celebration of rare artisanal skills from places such as India, Indonesia, Italy and Peru, has been awarded the coveted Butterfly Mark for its committed to quality, craftsmanship and responsible sourcing.
Awarded by Positive Luxury, the organisation that communicates and celebrates luxury brands’ sustainable actions, the Butterfly Mark is a seal of approval that enables consumers#### Title to recognise a brand as being trustworthy, as well as showcasing a brands commitment to people and the plant, through sourcing traceability policies and community development activities.
Positive Luxury CEO and co-founder Diana Verde Nieto said: “The commitment Maiyet has to supporting master craftsmanship worldwide and putting social good and ethical sourcing at the heart of their business, whilst upholding the quality and aesthetics of a luxury fashion brand, is incredible. The brand is proof that doing good and doing well can go hand in hand.”
Maiyet CEO and co-founder Paul van Zyl added: “We are deeply supportive of Positive Luxury's ambition to recognise global luxury brands who are committed to positive and sustainable social change, and we are honoured to have been awarded the blue butterfly mark as a symbol of our partnership.”
Other fashion brands who have been awarded the Butterfly Mark include Alexander McQueen, Ada Zanditon, Abury Collection, Beach Candy and Beulah London.