Moschino has collaborated with Mattel to launch a new Moschino Barbie. Perhaps controversially, a boy is featured in the new ad, the first time in the doll's 56 year-old history. “So fierce!” he says, while placing a quilted shopper bag on the arm of his doll dressed in a leather two-piece from Moschino’s AW14 collection.
“My Moschino Barbie commercial makes history by having the 1st boy playing with a Barbie!” Scott tweeted this week." The new collaboration challenges gender stereotypes, but hopefully it will also challenge sales.
According to Forbes, sales of the fashion doll have slumped for the past four years, down 16 percent in 2014.