Moschino's former Creative Director set to launch eponymous label

London - Moschino's former creative director, Rossella Jardini, is set to make her comeback close to two years following her departure from the Italian label after close to twenty years at the helm. The designer will unveil her debut namesake women's wear collection, under her own label to buyers only during a presentation at the upcoming Milan Fashion Week.

The decision to create her own label came after Jardini worked as a consultant at Missoni. "This brand was born for a lucky concatenation of events," said Jardini to WWD. "After working for six months next to Angela Missoni, I took a break, but then I met some of my former assistants at Moschino and they pushed me to start designing a shirt collection, which rapidly became a full ready-to-wear line."

The collection, which sits in the luxury end of the fashion-market, is said to reflect the designer's signature style, combining feminine styles with a touch of comfort and practicality resulting in loose shirts with delicate embellishments combined with fluid skirts or flared trousers. The collection was produced under license by Cimme and will be distributed by Milan’s showroom L.A. Distribuzione.

Jardini is keen to expand the collection in the future to offer other categories as well. "My idea is to also develop shoes, bijoux and bags, which are my first love considering the five years I spent at Bottega Veneta."





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