Mother launches gender neutral capsule collection

American premium denim brand Mother has launched a genderless capsule collection in support of Los Angeles-based charity Self Evident Truths, which promotes self-truths and equal rights for those who identify themselves as “anything other than 100 percent straight”.

The 10-piece ‘Love Your Other’ collection consists of jeans, graphic tees and sweatshirts, flight suits and flight jackets all ranging in sizes XS-XXL and waists from 24in to 36in. Highlights include a pair of rigid jeans that have been designed to be worn slouchy or tight, a flight suit in a soft washed twill, as well as a bomber jacket, sweatshirt and tees all featuring Mx, the new address for gender neutral.

Mother president and co-founder Lela Becker said: “Our hope in creating the ‘Love Your Other’ capsule and campaign is to bring awareness to the ‘othering’ that goes on when people are different.

“Standing up for self-truth, equal rights, love, and acceptance is at the very core of Self Evident Truth’s beliefs and ours.”

Self Evident Truth was founded by artist iO Tillet Wright and is currently leading a photographic documentation of 10,000 people in the USA that identify as anything other than 100 percent straight. With the aim to “humanise a vast community through the simplicity of their faces, showing that they come in all shapes, sizes, races, and social strata, thus making it harder for people to discriminate.”

Wright added: “If we know that discrimination is based on fear, then creating visibility is the most powerful tool we have. Help people to know each other, and they will discriminate less.”

The collection will be available in multi-brand stores worldwide and on the Mother website, retailing from 105 to 359 dollars, with a portion of the proceeds going to the Self Evident Truth charity.

A number of brands have been introducing genderless collections, including Zara which unveiled ‘Ungendered’ earlier this year.

Images: courtesy of Mother