Negarin Sadr launches Garin

Garin, a direct-to-consumer line of cashmere sweaters at an entry level price point, is getting ready to debut in New York on November 13. Negarin Sadr, a designer alum of both DKNY and Benetton as well as founder of Negarin London, has spent over a decade in the fashion industry before she launched this collection. With the shifting consumer mindset towards durable and sustainable fashion, Sadr felt it was the perfect time to launch Garin, which gives consumers access to premium materials by cutting out the middleman and reducing margins.

"Once you feel real, quality cashmere, you understand the difference, and the brands that do provide this level of quality are inaccessible to most," Sadr said in a statement. "I want to disrupt the current system, and give people access to the best cashmere in the world."

The brand also has a strong focus on sustainability. "Everything from our packaging to our sweaters is ethically sourced and completely biodegradable," Sadr said in a statement. "However, just because it's biodegradable doesn't mean it's going to fall apart. Our sweaters are investment pieces that will last generations if cared for correctly." This is a change in mindset from the current fashion industry which produces 4 percent of the world's waste each year, 92 million tons, which is more than toxic e-waste.

Garin currently offers 9 styles, 5 for women and 4 for men in a variety of colors with price points ranging from 295 dollars to 495 dollars.The brand has opened a New York City pop up-location at 359 Bleecker Street in New York's West Village for customers to be able to shop the products and try them on first-hand.