New John Galliano logo unveiled

New York - John Galliano, the eponymous fashion label named after the former Creative Director of Dior and new Creative Director of Maison Martin Margiela, has decided to do away with the gothic style lettering and newspaper motif logo that the company is known for. As they transition into more of a contemporary line, they have decided that a new logo and visual aesthetic was in order.

The new logo is inspired by a 19th century wood engraving, and was developed by Atelier Franck Durand to fuse both elegance and rawness. According to Bill Gayten, the Creative Director of John Galliano, it was time to "reimagine a look that is both timeless and of our time." They won't be stopping at just the new logo, however.

The logo is the first step in a whole new concept for the brand. Their next steps will include a new store concept, packaging, and an advertising campaign for spring 2016. After the controversy that followed Galliano in 2011 after their founder's anti-sematic remarks in France the label struggled financially and was living a pr nightmare.

They have since managed to recover, and are now trying to breathe new life into the brand by building a new image. Studio Roscini, formerly known as Modalis, has partnered with John Galliano to help them create a static presentation at La Galerie Particuliere in Paris on June 25 for the women's resort and men's summer 2016 seasons. The John Galliano label will be offering contemporary clothes carrying around 450 stock units.

John Galliano label attempts to reinvent itself

Price points for the collection will range from 330 dollars to 1100 dollars. While it is closer to their old secondary line G Galliano, the brand wanted to ensure that they still retained the sense of luxury associated with the brand, but, still have the clothes be more accessible. Signature pieces in the new collection will include day-to-evening dresses, statement jackets, and deconstructed outerwear.

Rumors have circulated that the brand will close their store on Rue Saint-Honore in Paris, but none of these rumors have been confirmed. "Dominique de Longevialle, managing director of John Galliano, told WWD, "For the time being, it is there." He continued to elaborate, saying, “We will have to find a setting or transform this setting, one or the other, but we will need to develop a story to tell in our boutique." He did note the new store concept will be ready next year.

A number of new hires have been made by the company in the design and management departs. It might be no easy task, but John Galliano is well on its way to rebuilding itself as a contemporary label. It's a new era for them, but a much welcomed one.