- Kristopher Fraser |
Nordstrom was dragged into the spotlight for all the wrong reasons this week. The retailer found themselves in hot water after a social media firestorm unleashed over their 425 dollar "mud" jeans from PRPS.
The jeans are described on the website as "Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty."
Twitter was less than kind to the retailer, with tweets referring to the jeans as the "out of toilet paper" look, and others offering to roll jeans in mud for customers at half the price.
Perhaps the biggest critic of these jeans would have been Mike Rowe, the former host of "Dirty Jobs." Rowe took to Facebook to degrade the authenticity of the jeans saying "“On the positive side, Nordstrom’s isn’t purging their shelves of work-related imagery, like the owners of Monopoly did when they replaced the wheelbarrow [game piece] with a rubber ducky. They seem to value icons work. What they don’t value — obviously — is authenticity…. ‘Rugged Americana’ is now synonymous with a ‘caked-on, muddy coating.’ Not real mud. Fake mud. Something to foster the illusion of work. The illusion of effort. Or perhaps, for those who actually buy them, the illusion of sanity.”
The post quickly became one of the top shared posts on Facebook.
Nordstrom has been finding themselves in hot water lately. First, they stirred national controversy over their decision to drop Ivanka Trump's brand, although that decision was due to declining sales rather than any political motivation.
Neither Nordstrom nor PRPS were immediately available for comment.